How to get Traffic to your Golf Website
It’s Simple, but hard work! Unless you know what you’re doing. Getting traffic to your website involves just a few processes but the key is Quality, Persistance and Credibality. Let me explain below
Quality – Google and other search engines look at the quality of your back-links – what quality sites are pointing to you(PRO – PR10). The quality of sites you are advertising or have articles written. The quality of content on your site.
Persistance – Google organic growth takes time no matter what anyone tells you and it can take longer if you’re up against tough competition. Keep going at it and make sure you are doing it right! Google is so smart it can actually decrease your page rank to see your next move – but if you keep doing white hat SEO consistantly your efforts will be rewarded.
Credibility – Google wants to know your site is worthy and this depends on a few things – age of domain, consistent back-linking, social media presence and traffic to your site. Your Bounce-rate is also a critical factor in determining your page rank.
Want to rank your Golf Website on page 1 of Google and other search engines? Contact Us for a no obligation discussion to see how we could work together.
Online Golf Stores….a prediction
For the last 3 years I have been researching and working closely with some of Australia’s most popular Online Golf Stores and it’s big business. Let me explain – There are well over 83 online golf stores that are up and running and another 29 that are just not updated or dodgy. Out of the 112 online golf stores, only 5 or 6 are full-time businesses(meaning they provide a full-time income for 1 or more person) or they are part of a bricks and mortar golf shop.
Over $750,000 is spent each month on golf equipment sales in Australia – golf clubs, golf balls, accessories and apparel. The 5-6 online golf stores however only make up approximately 40-50% of the market leaving the other 106 online golf stores with the other 50-60% of the market. This means, the top 5 could do so much better if they simply had more market share.
How can this happen? If any of the top 5 online golf stores want more market share they will simply have to buy out the smaller shops in order to capture their traffic, customers and sales. This makes perfect sense as the “big boys” can then offer better pricing to the online golf stores who simply don’t have the volume to huge buying discounts.
So keep an eye out and you will soon see some of the smaller online golf stores being snapped up by the big boys, although this might be kept hush hush..
Own an Online golf store? Do you want it appraised? Contact Us for a FREE No Obligation Consultation
Why it’s important for your golf website to rank page 1
If your golf website is not on page 1 for any golf related keywords, especially high quantity keywords such as golf clubs, golf equipment and golf balls – shut shop!
The SEO game has changed and now it’s harder than ever to get traffic to your website. Years, even as recent as months ago you could build backlinks, post on blogs and submit articles – but this does not work anymore. Your website needs to simply be “everywhere” in Google’s eyes and they are also watching “user experience” on your website such as Bounce rate, content and Social Media popularity.
However, it’s not too late to ask questions and get professional help to have your golf website ranking and getting traffic . Contact Us to us for a FREE Consultation and find out how we can get massive traffic to your site from as little as $100 month.
Golf Marketing
Talk to Golf Marketing if you want to improve the online presence of your Golf Shopping website – Its not just SEO these days that will get you rankings, its a lot more than that. Banner ads, your email database, Social Media and partner sites must all be used effectively for you to get visitors to your website which means increased sales.
We provide affordable, integrated & measured Marketing Solutions for your Golf Business no matter what size or budget your business is-You simply cannot successfully market your business alone!
We have assisted over 32 golf businesses to date who all have a large online presence and profit through their golf business. If you are serious about your Golf Business you will market it effectively and be rewarded accordingly.
So contact us today for a no obligation FREE Consultation info@golfmarketing.com.au
Is Email Marketing Dead?
Recent research has proved that Email Marketing is NOT dead but alive and thriving! … Unless you’re doing it wrong.
Most Golf businesses once again have no idea and simply spend big $$$$ emailing their customers with sales which do get them some return on their spend. An email marketing campaign, if executed correctly can have some amazing results for your golf business. Most customers these days(including Myself) open most of their emails on their mobile phone or tablet, yet some major companies still do not understand this. What good is an email if it’s corrupt or unreadable? or simply looks horrible..
Just through implementing some tips as below my Clients get an average of 30%+ open rate, 20% click through and around 8% in sales..
Here are some tips below to ensure your next email marketing campaign is successful:
- Have your email template professionally designed
- Ensure your subject is a killer headline with an incentive to open
- Personalise your email copy with Customer’s name
- Send out emails mid morning when people have settled in at work
- Use Pics and links to products in email
- Have a strong call to action to your website
- Ensure your copy is professionally written
- Include Social Media sharing and links to website & contact details
Do you have an effective email campaign? Need to grow your database? Contact Us for a FREE No obligation Consultation and let us show you how email marketing can work for you.
Selling Golf Equipment Online
If You Sell Golf Equipment Online, You Need To Read This NOW!
Did You Know That Over $650,000 Is Spent On Golf Equipment ONLINE Every Month in Australia alone?
And this figure is constantly rising!
Recent research by Golf Marketing has revealed that there are now over 62 major websites selling Golf Equipment, Balls and Accessories. And they’re all ranking on page 1-9 of Google for the major keywords!
Traditional methods of SEO and website structure, although important, just aren’t cutting it when you’re competing with the large, established online businesses. And spending huge amounts of money on Adwords campaigns is like throwing your advertising budget down the drain!
But There’s More…
We just uncovered a buying group who’ve launched their own online golf store, on their website, for all of their Pro shops! Scarily, this seems to be a growing trend. Luckily, they haven’t gone about their marketing in the right way. Why? Because the very essence of online selling is missing – for now. They’ve:
- No Online Presence
- No Traffic
- No Sales
Rest assured it won’t last. Business owners get wise, and they invest in better strategies. Our prediction shows there will eventually be over 200 websites selling Golf Equipment in Australia, but of these, only around 20 will be profitable and successful.
Online Marketing is changing all the time, and only the businesses that listen, and take this on board, will have the satisfaction of watching their competition slip away.
You heard it here first!
Andrew Small,
Golf Marketing