For the last 3 years I have been researching and working closely with some of Australia’s most popular Online Golf Stores and it’s big business. Let me explain – There are well over 83 online golf stores that are up and running and another 29 that are just not updated or dodgy. Out of the 112 online golf stores, only 5 or 6 are full-time businesses(meaning they provide a full-time income for 1 or more person) or they are part of a bricks and mortar golf shop.
Over $750,000 is spent each month on golf equipment sales in Australia – golf clubs, golf balls, accessories and apparel. The 5-6 online golf stores however only make up approximately 40-50% of the market leaving the other 106 online golf stores with the other 50-60% of the market. This means, the top 5 could do so much better if they simply had more market share.
How can this happen? If any of the top 5 online golf stores want more market share they will simply have to buy out the smaller shops in order to capture their traffic, customers and sales. This makes perfect sense as the “big boys” can then offer better pricing to the online golf stores who simply don’t have the volume to huge buying discounts.
So keep an eye out and you will soon see some of the smaller online golf stores being snapped up by the big boys, although this might be kept hush hush..
Own an Online golf store? Do you want it appraised? Contact Us for a FREE No Obligation Consultation
Talk to Golf Marketing if you want to improve the online presence of your Golf Shopping website – Its not just SEO these days that will get you rankings, its a lot more than that. Banner ads, your email database, Social Media and partner sites must all be used effectively for you to get visitors to your website which means increased sales.
We provide affordable, integrated & measured Marketing Solutions for your Golf Business no matter what size or budget your business is-You simply cannot successfully market your business alone!
We have assisted over 32 golf businesses to date who all have a large online presence and profit through their golf business. If you are serious about your Golf Business you will market it effectively and be rewarded accordingly.
So contact us today for a no obligation FREE Consultation email@example.com
Recent research has proved that Email Marketing is NOT dead but alive and thriving! … Unless you’re doing it wrong.
Most Golf businesses once again have no idea and simply spend big $$$$ emailing their customers with sales which do get them some return on their spend. An email marketing campaign, if executed correctly can have some amazing results for your golf business. Most customers these days(including Myself) open most of their emails on their mobile phone or tablet, yet some major companies still do not understand this. What good is an email if it’s corrupt or unreadable? or simply looks horrible..
Just through implementing some tips as below my Clients get an average of 30%+ open rate, 20% click through and around 8% in sales..
Here are some tips below to ensure your next email marketing campaign is successful:
- Have your email template professionally designed
- Ensure your subject is a killer headline with an incentive to open
- Personalise your email copy with Customer’s name
- Send out emails mid morning when people have settled in at work
- Use Pics and links to products in email
- Have a strong call to action to your website
- Ensure your copy is professionally written
- Include Social Media sharing and links to website & contact details
Do you have an effective email campaign? Need to grow your database? Contact Us for a FREE No obligation Consultation and let us show you how email marketing can work for you.