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Hire or Contract Your Marketing Department

Hire or Contract Your Marketing Department This article is repost from the Hubspot blog, I’m a great fan of info graphics so couldn’t resisit reporting this one.hire vs contract marketing As a small business marketing agency we see the decision process in action with prospects who decide to use us to outsource their marketing and this info graphic captures the essence of how they come to make the right decision. Our clients are all passionate small business owners, who are excellent at what they do, but not so excellent at...

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Why, now more than ever, the Australian Golf Industry needs Marketing! by Golf Marketing

Why, now more than ever, the Australian Golf Industry needs Marketing! by Golf Marketing 20 years ago Golfers were paying $10,00-$20,000(or more) a year to be a member of a Golf Club-people were queing up and the waiting lists were as long as 5+ years…or sadly you had to wait until a member passed away. People would also spend large amounts on new or updating their golf equipment. Most Golf courses were private, Most players were members and you could only buy your golf equipment from a retailer or Pro Shop Fast forward 20 years and “oh my” how things have changed! People...

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Is social media here to stay? Marketers think so.

Is social media here to stay? Marketers think so. Is social media still considered a fad? Or is it here to stay? According to the findings of Equation Research’s 2011 Marketing Industry Trends Report, the future of social media looks bright. Equation Research found that nearly 60% of the 1,469 U.S. marketing professionals they surveyed for the report were already implementing social media as part of their marketing mix. Another 28% were planning on implementing it over the coming year. Marketers already using social media aren’t...

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Closure of Burswood Golf Course leave 80,000 in the rough

  HE closure of Western Australia’s oldest public golf course yesterday was about as quiet as the patrons on the 18th were before Adam Scott sunk a putt on his way to breaking Australia’s most famous sporting hoodoo.   As golfers around the nation celebrated Scott’s historic US Masters victory that broke an embarrassing 77-year drought, most here in the west – well, those that knew – would have equally been depressed at the death of the famously-unique...

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Warning: If You Have A Facebook Fan Page, Read This…

by Derek Halpern | Follow Him on Twitter Here This past Friday, I noticed that my Facebook updates were getting about 20% of the reach that they usually get. Then I stumbled on this article from AdAge where Facebook openly states that fan page owners should expect their organic reach to continue to decline over time… and the best way to get your stuff seen is to pay for reach. I’m not going to tell Facebook how to run their business because it’s their business… …but here’s what...

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Golf Marketing welcomes new Account Manager, Andrew Small

Golf Marketing welcomes new Account Manager, Andrew Small Monday 4th April 2011 Golf Marketing has taken on Account Manager, Andrew Small to join it’s team based in Parramatta, Sydney effective Aril 2011. Andrew will head up existing Accounts including Power Golf, Playball Golf, BestGreens and Premier Golf Tours. Andrew has a strong background in Account and Production Management having worked for large Multinational Agencies as well as local direct marketing agencies. His experience lies in...

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